Driving Awareness and Leads for Cold Headers, Inc.
Cold Headers, Inc., a Chicago-based manufacturer of industrial fasteners, approached Folio Films to enhance their brand visibility and generate new leads. Leveraging a dual-platform approach, we created a series of targeted video ads that highlighted their unmatched inventory and expertise in socket screws and related fasteners.
The campaign was distributed across YouTube and LinkedIn, strategically targeting distinct audience segments. YouTube served as a powerful tool to expand Cold Headers’ brand awareness, significantly boosting visibility among a broad audience. Meanwhile, the LinkedIn campaign focused on lead generation and industry engagement, consistently surpassing LinkedIn’s standard benchmarks.
The LinkedIn campaign, currently ongoing, is delivering exceptional results, generating high-quality leads and positioning Cold Headers as a go-to supplier in their sector. This case study demonstrates the effectiveness of combining awareness and lead-generation strategies to drive measurable business outcomes.
Project Type: Campaign
Project Period: Spring '24 - Present
Partnering with Folio Films has been a game-changer for Cold Headers. Their strategic approach and outstanding video content have not only increased our visibility but have also driven high-quality leads through LinkedIn. We’ve seen results that exceeded our expectations and truly elevated our marketing efforts.
Jackson Duncan, Vice President, Cold Headers, Inc.