Empowering Investors: The Success of J.P. Morgan Chase’s “What’s the Move” Series
In partnership with J.P. Morgan Chase, we produced the “What’s the Move” video series for their YouInvest platform. The series featured three analysts discussing upcoming market-moving trends with the head of YouInvest, blending professional insights with timely news coverage. Over the course of a year, we created one episode per month, often showcased prominently on J.P. Morgan’s website. The series successfully reached a broad audience, empowering viewers to feel confident in their investing decisions. The project was cut short by the onset of COVID-19.
Project Type: Brand Awareness Campaign
Project Period: Winter '19 - Winter '20
Key Campaign Highlights:
• Educational Focus: Delivered engaging market insights through a blend of professional analysis and personal perspectives.
• Broad Audience Reach: Frequently showcased on J.P. Morgan’s homepage, connecting with a large and diverse audience.
• Empowering Investors: Encouraged viewers to feel confident and informed in making their own investment decisions.
• Consistent Production: Produced one high-quality, timely episode per month for a full year.
• Strategic Promotion: Positioned YouInvest as a go-to educational platform, reinforcing J.P. Morgan’s commitment to financial literacy.
Folio Films brought an incredible level of creativity and professionalism to the ‘What’s the Move’ series. Their ability to distill complex market insights into engaging, high-quality content helped us connect with a broad audience and position YouInvest as a trusted resource for new investors. The series was a testament to their storytelling expertise and their commitment to delivering impactful results, and we couldn’t have asked for a better partner.
Producer at JP Morgan