Modernizing Manufacturing: A Groundbreaking Campaign for Cold Headers, Inc.
We partnered with Cold Headers, Inc. to launch their first-ever digital advertising campaign, setting them apart in an industry where advertising is rare. Focused on showcasing their precision, expertise, and long-standing legacy, the videos highlighted Cold Headers’ commitment to quality, cutting-edge capabilities, and the people behind their success. Our first round of LinkedIn advertising significantly outperformed LinkedIn’s expected benchmarks across all metrics, proving the value of a modern, targeted approach. The campaign, now ongoing, is helping Cold Headers take a bold step forward by increasing brand awareness, modernizing their inbound lead strategy, and positioning them as leaders in an evolving industry.
Project Type: Lead Generation Campaign
Project Period: Summer '24 - Present
Key Campaign Highlights:
• Industry First: Helped Cold Headers, Inc. launch their first-ever digital advertising campaign in a traditionally low-advertising industry.
• Modernized Lead Strategy: Positioned the company to generate inbound leads through targeted, professional digital outreach.
• Outstanding LinkedIn Performance: Surpassed LinkedIn’s expected benchmarks in the first round of advertising.
• Dynamic Visual Storytelling: Showcased their manufacturing process, team, and capabilities with cinematic, high-quality visuals.
• Ongoing Success: The campaign’s strong results have led to its continuation, driving sustained growth and brand recognition.
Partnering with Folio Films has been a game-changer for us. As a company that had never done digital advertising before, we were stepping into new territory. Folio Films guided us every step of the way, creating stunning visuals that showcased our work and helping us outperform every LinkedIn benchmark in our first campaign. Their expertise is helping us modernize our approach, stand out in the industry, and connect with new leads like never before.
Jackson D.