Driving Awareness and Holiday Sales: A Campaign for Ergatta
In fall and winter 2022, we partnered with Ergatta to create a video campaign that drove awareness and boosted holiday sales. The videos showcased how the product works, the feeling it inspires, its elegant design, and its Made-in-America craftsmanship. Featuring testimonials from dedicated users, the campaign built trust, amplified Ergatta’s presence, and kept sales strong through the holiday season.
Project Type: Brand Awareness Campaign
Project Period: Fall '22 - Winter '23
Campaign Highlights:
• Dual-Purpose Campaign: Combined a brand awareness campaign with a holiday sales push, ensuring maximum visibility during the critical shopping season.
• Core Messaging: Highlighted Ergatta’s key differentiators, including its functionality, emotional impact, beautiful design, and American-made craftsmanship.
• Authentic Testimonials: Created user testimonials featuring dedicated Ergatta users to build credibility and trust with potential customers.
• High-Quality Visuals: Delivered polished, cinematic videos that elevated Ergatta’s brand and showcased the product in its best light.
• Sales Impact: Helped Ergatta increase visibility and maintain strong sales performance throughout the holiday season.
Folio Films was an incredible partner during our fall and holiday campaigns. They perfectly captured what makes Ergatta unique—its functionality, beauty, and the emotional connection it creates with users. The team’s ability to combine stunning visuals with authentic storytelling helped us amplify our brand and drive sales during a crucial time of year. Working with Folio Films was seamless, collaborative, and inspiring—we couldn’t have asked for a better partner.
Tom A.